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Web Site Redesign ? from stagnation to rejuvenation / Part 2 of a 2 part series
by:
Herman Drost
http://www.isitebuild.com
Article Table of Contents:
Part 1 of a 2 part series Part 2 of a 2 part series
Part 2 of a 2 part series Copyright 2002 by Herman Drost 6. Simple navigation ? sites that make it difficult to find the information you need, or make it hard to get back to the homepage, lose visitors very quickly. Other sites have multiple navigation systems that only create confusion. Create a navigation system that is simple, quick and makes it easy to guide the visitor through the site. This can be in the form of text links or graphical links that are consistent on every page. 7. Build trust and credibility ? if your web site doesn?t give the impression that you can be trusted because you make unbelievable claims, you will lose visitors fast. Here are some ideas: Ask for testimonies from satisfied customers Give a guarantee with your service or product. Provide well-written content Create an ?about us? page to give folks a little background of whom they are doing business with. List any professional associations you are associated with. 8. Web page popularity ? examine your site statistics and see which pages most of your visitors are landing on. If most of your visitors are entering the less significant pages of your web site, you may want to change the keywords of your best pages to drive web traffic to them instead. 9. Site loading speed ? this is the most important factor in having folks visit your web site. If it is slow loading (more than 10 seconds with a 56K modem), your visitors will click away to your competition. Here are some ideas to speed up and cut down on loading times: Optimize your graphics so they are small in size. Don?t use too many graphics on one page. Clean up any bloated or unnecessary html. Don?t overdo your site with flash, java applets, java script, and dynamic html 10. Research your competition ? constantly keep an eye on your competition for new technologies and new ways to communicate with your audience. Take a look at the design and keywords they are using. If they rank high in the search engines, this will give you some ideas of how you can improve your own site. 11. Keyword density ? analyze the amount of keywords you are using in each of your web pages. Try to aim for a keyword density on your site from 3-20%. This will give you a good range. You can analyze your keyword density by using these online tools: http://www.keyworddensity.com http://www.keywordcount.com Don?t repeat your keywords more than 3 times. Use different keywords for each web page. 12. Find a good web designer to redesign your site ? look for a design company that knows all the facets of the web site design and marketing phases. This ensures you will have a web site that sells (not just a nice design).
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Part 1 of a 2 part series
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Herman Drost is a Certified Web Site Designer (CIW), owner
and author of iSiteBuild.com Affordable Web Site Design, Hosting, and Promotion Packages (http://www.isitebuild.com)
Subscribe to his "Marketing Tips" newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: www.isitebuild.com/articles
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